A recipe app concept that starts with what’s in your pantry, including the logo, app icon, and high-fidelity mockups.
The problem
Develop a recipe app from concept to high-fidelity mockups, with an intuitive and enjoyable user experience.
I designed the logo, app icon, and interface, through to the final mockups.
Pitch 1
I started with the name and built the brand around it: a terracotta pot filled with simple illustrated ingredients, with a warm, rounded serif wordmark. Earthy greens, clay, and cream carry through the whole app, and the pot doubles as the app icon.
The home screen gets straight to the point, asking what’s in your pantry, with popular recipes just below.
Pitch 2
The core feature lets people add the ingredients they already have and get recipes that use them, grouped by type. Each recipe page keeps the essentials easy to scan: rating, prep and cook time, servings, ingredients, and step-by-step directions.
Pitch 3
For browsing, an explore page sorts recipes by category, and a slide-out filter narrows them by meal type or diet. A heart on every recipe saves it to favorites, one tap away in the bottom navigation.
A warm, consistent recipe app concept where finding dinner starts with what you already have.
A pot full of ingredients, with a warm serif wordmark
Recipes matched to what’s in your pantry
Categories, filters for meal type and diet, and favorites
The best feature is the one people already wish existed.
Get in touch about a new brand, an upcoming campaign, or a role on your team. Tell me what you’re building.