Creative Marketing Manager
Capital Rivers Commercial
- Lead marketing for a multi-division commercial real estate firm across brand, creative, digital, content, operations, and campaigns.
- Led a company-wide rebrand, from positioning with the CEO and COO through a three-month rollout across digital and print materials, templates, signage, email, events, and internal resources, delivered on schedule.
- Direct creative execution and manage the graphic design function, setting priorities and keeping the brand consistent.
- Serve as the internal lead for the website redesign, directing content, messaging, UX, and visual direction with an external design partner.
- Build scalable marketing systems, templates, and workflows for brokerage, development, asset management, and economic development, including property brochures, listing signage, email campaigns, and social graphics.
- Help plan and run networking events, and prep and order branded merchandise and materials for conventions and industry events.
- Partnered with the AI and automation team to launch a centralized marketing request and production workflow, improving intake, prioritization, and visibility.
- Own multi-channel marketing across email, web, social, SEO content, property campaigns, newsletters, press releases, quarterly market reports, and thought leadership.
- Maintain and evolve company-wide brand standards, guidelines, and resources.