Content Marketing Coordinator & Graphic Designer
Creative and detail-oriented Content Marketing Coordinator & Graphic Designer with a passion for storytelling, digital strategy, and brand development. Skilled in social media management, email marketing, and content creation, with expertise in Adobe Creative Suite and visual design. Experienced in crafting compelling marketing materials, managing multi-channel campaigns, and collaborating with cross-functional teams to drive engagement and brand awareness. Adept at balancing creativity with data-driven insights to deliver impactful marketing solutions.
Professional Experience
Content Marketing Coordinator Capital Rivers Commercial
Sacramento, CA
Feb 2025 - Present
Manage social media accounts (Instagram, Facebook, LinkedIn), creating content, scheduling posts, and engaging with the audience.
Write SEO-friendly blog posts to improve search rankings and establish thought leadership.
Plan and execute email marketing campaigns via Mailchimp to maintain audience engagement.
Design and update marketing materials in Adobe Creative Suite, ensuring brand consistency.
Track and analyze marketing performance metrics to optimize strategies.
Promote properties by posting listings on key platforms to maximize exposure.
Support event planning and execution for company networking and open house events.
UX/UI Designer, Graphic Designer Agramont Worldwide Logistics
San Diego, CA
Jun 2022 – Present
Led the design of the Forward and ForwardWMS web applications, from storyboarding to developing a comprehensive design system and prototyping in Figma.
Designed 3 customer-facing websites, enhancing usability and increasing traffic by applying user-centered design methods.
Conducted user research, led usability testing, and created user flows, wireframes, and UI mockups for both web and mobile platforms.
Collaborated with cross-functional teams to align design solutions with user needs and business goals.
Ensured the accurate implementation of designs by working closely with software developers.
UX Researcher Santa Clara University
Spearheaded UX research for the SCU Mobile app, conducting interviews and user testing to uncover insights and inform design improvements.
Collaborated with cross-functional teams to translate research findings into improved information architecture and intuitive design solutions.
Developed research proposals with actionable recommendations, directly shaping product strategy with creative solutions.
Reviewed UX research literature and completed case studies to support user-centered design strategies.
Santa Clara, CA
Oct 2022 – Mar 2023
Freelance: UX Design, Web Design, & Graphic Design
Remote
Jun 2023 - Nov 2024
Managed and completed end-to-end design projects, including company logos, websites, and branding materials, enhancing visual storytelling for diverse brands.
Utilized Figma and Adobe Creative Cloud to create visually engaging designs that aligned with client goals and drove user engagement.
Educational Experience
Bachelor of Science, Psychology & Studio Art Santa Clara University
Santa Clara, CA
Sep 2019 - Mar 2023
Cumulative GPA: 3.84
Magna Cum Laude
Psychology:
Statistics & Research Methods series
Behavioral Neuroscience
Infancy Development
Industrial/Organizational Psychology
Cultural Psychology
Human Memory
Advanced Topics in Developmental Psychology
Influential Courses
Studio Art:
Brand Identity: Graphic Design
Digital Imaging
Three-Dimensional Design
Intermediate Painting
Watercolor