A modern logo for a Portland PR firm, built on a fresh take on the puddle in its name.
The problem
A distinctive logo with a modern take on puddle imagery that’s easy to recognize and remember.
I developed the puddle mark and wordmark, then built a full set of logo variations in black and white.
Pitch 1
The firm’s name comes from Puddletown, an old, tongue-in-cheek nickname for rainy Portland, so a puddle was the natural place to start. I modernized that idea in Illustrator: a few sweeping, offset rings that read as a ripple spreading across water, simple enough to recognize at a glance.
A light, open typeface keeps the wordmark clean and lets the mark do the talking.
Pitch 2
I built out vertical, horizontal, and condensed square versions in black and white, so the firm has the right fit for any space, like a website header or a social profile.
Puddletown PR got a fresh, memorable mark and a logo system that fits any space.
A modern ripple that ties the name to Portland
Vertical, horizontal, and condensed square
Versions for both light and dark backgrounds
When a name already suggests the image, the work is finding the simplest version of it. Stripping the puddle down to a few rings made it modern without losing the reference.
Get in touch about a new brand, an upcoming campaign, or a role on your team. Tell me what you’re building.