A new brand and website for Persist AI, a company using AI and robotics to speed up drug formulation discovery.
The problem
Rebrand Persist AI, then design a cohesive design system and a user-friendly website that clearly explains the company’s services.
As a freelancer, I built the branding kit around their existing logo, designed and prototyped the website, created the iconography, and built the site on Wix.
Pitch 1
Persist AI already had a logo, so I built the branding kit around it. A warm orange-to-indigo gradient became the signature of the new look, carrying the idea of AI and robotics working together through the hero image and every icon.
Pitch 2
I created a custom icon set in Illustrator, drawn in the brand gradient, to explain the company’s values, AI capabilities, and services at a glance. Photography was edited in Photoshop to match the same palette.
Pitch 3
I wireframed and prototyped the site in Figma, then built it on Wix myself. To make complex science easier to follow, I added animated schematics and interactive graphs, like the chart that walks visitors through the next-gen formulation process.
Persist AI launched with a modern brand and a website that turns complex science into something visitors can follow.
A gradient-led identity built to feel both scientific and approachable
Custom icons for values, capabilities, and services
Animated schematics and interactive graphs, built on Wix
When the subject is technical, design does the explaining. A clear icon or a simple interactive graph can say what a paragraph of science can’t.
Get in touch about a new brand, an upcoming campaign, or a role on your team. Tell me what you’re building.