A logo and poster for Franklin High School’s Engage, Collaborate, Persevere (ECP) program, built to make the school’s core values bright, memorable, and easy to rally around.
The problem
Vibrant, engaging visuals that reflect the program’s values and connect them to Franklin’s mission.
I designed the ECP logo and branding, then applied it to materials displayed throughout the school, including the mission statement poster.
Pitch 1
The ECP logo is three interconnected links, one for each value, showing how engaging, collaborating, and persevering work together to support a student’s growth. The links point forward, a nod to progress and to Franklin’s mission of preparing students for what comes next.
Each value has its own bright color, and the palette was chosen to stay readable and accessible for every student.
Pitch 2
I carried the logo into a poster of the school’s mission statement, with each value highlighted in its own color. Photos of Franklin students fill the background, and playful type keeps it bright and welcoming. The poster was displayed throughout the school alongside other ECP materials.
The ECP program got a clear, colorful identity that students see on materials throughout the school.
Three linked values in one simple, forward-pointing mark
A bright color for each value, chosen for readability
The mission statement poster and other pieces displayed around the school
Students see these values every day, so they needed to feel welcoming and easy to remember. Giving each one its own color and linking all three in a simple mark helped them stand out around campus.
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