A refreshed brand for Agramont Worldwide Logistics, carried through new guidelines, the company website, an international trade show booth, and social media for three companies.
Agramont’s brand needed a modern update, and nothing kept it consistent from one platform to the next.
The goal
Modernize the identity, set clear guidelines, and carry them through the website, live events, and social media.
My role
As a designer on the marketing team, I revamped the brand guidelines, redesigned the website, designed our trade show booth, and created social content for Agramont and its two sister companies.
Pitch 1 · 2 weeks
Brand guidelines
I revamped Agramont’s brand identity and built a full set of guidelines covering culture and core values, logo size and spacing, the “Always Forward” slogan, iconography, color, and type.
Our team defined five core values that capture how Agramont works. I created a custom icon for every service, from FTL to cross-border, and set size and spacing rules so the logo stays clear at any scale. To close the book, we mocked up the brand on brochures, flyers, and social posts to show it working across media.
Values and cultureLogo size and spacingService iconographyThe brand in context, across print and digital
Pitch 2 · 1 month
Website redesign
I redesigned the Agramont website to match the new guidelines and put the user experience first. I prototyped the page flows in Figma for our developers, edited the photography, created the iconography, and wrote all of the web content with SEO in mind.
The homepage leads with the most popular services, key business stats, and a company video. A new news section, kept up to date with the marketing team, organizes company and industry stories, and a simple contact form connects customers directly with an operations specialist.
HomepageServices with custom iconographyKey business statsNews sectionContact form
Pitch 3 · 2 weeks
Trade show booth
As part of the marketing team, I represented Agramont at DIMBC, a large transportation and logistics event in Rosarito, Mexico, and designed our booth for it.
The booth follows the brand guidelines: the “Always Forward” slogan across the arch, the service icons on the walls and counters, and the A mark front and center to draw people in.
The booth at DIMBC in Rosarito, MexicoArch and welcome counterService icons and the A mark
Pitch 4 · Ongoing
Social media
I created photo, video, and illustrated posts for three companies’ accounts: Agramont Worldwide, Agramont Transport, and JFG International. Each runs on Instagram, Facebook, and LinkedIn, with its own look built on its company’s brand.
Agramont WorldwideAgramont TransportJFG International
Results
One consistent brand across print, web, live events, and social, with guidelines that keep every new piece on brand.
Brand guidelines
Values, logo rules, iconography, color, and type in one brand book
Website
A redesigned site with SEO-focused content, a news section, and a direct contact form
Trade show booth
An on-brand booth for DIMBC in Rosarito, Mexico
Social media
Content for three companies on Instagram, Facebook, and LinkedIn
What I learned
Guidelines only matter if they hold up in the real world. Carrying one brand through a brand book, a website, a trade show floor, and three different social feeds taught me to write rules that are clear enough to follow and flexible enough to use.
