Agramont Worldwide Brand Guidelines
I revamped the brand identity and created comprehensive guidelines for Agramont Worldwide Logistics, Inc. These guidelines encapsulate the company’s essence, covering culture and core values, sizing and spacing specifications, the company slogan and iconography, color palettes, and typefaces. This project enhances the brand's visual representation and aligns it with Agramont's values and vision.
Adobe Illustrator
Adobe Photoshop
Time Frame
Tools
Adobe InDesign
2 weeks
Redesign the company’s brand guidelines to modernize its identity and establish a consistent, recognizable brand for cohesive design across all platforms.
Objective
Logos and Iconography
I crafted guidelines for logo size and spacing as well as distinctive iconography, ensuring consistent and impactful brand representation. These specifications guarantee optimal clarity and scalability across diverse media.
The team articulated Agramont Worldwide's core values, embodying the company's ethos in five distinct pillars. Each fosters a culture aligned with the company’s vision and mission.
Values and Culture
We created mockups showcasing our brand elements in various contexts, including social media posts, brochures, and flyers. These mockups demonstrate how the visual identity can be integrated across different media, ensuring consistency and enhancing brand recognition.
